• PUMA SOCIAL

    A series of event parties with an online members' website dedicated to celebrating PUMA's global repositioning as the brand for the 'After Hours Athlete'.

    20th WOC, World Orchid Show

    The 20th World Orchid Conference is Singapore's second chance to host the 'Olympics of Orchids'. The idea was to broaden the appeal beyond flower enthusiasts by showing how a humble orchid could bring to ordinary Singaporeans 'A Little Piece of Paradise'

    PORSCHE DESIGN

    We took the simple notion of exclusivity and pushed it further. How about a Porsche Design phone that was only available to Porsche drivers? The launch of the Black Series phone began with an intimate VIP event at the Porsche showroom and provoked conversation across four continents.

  • STUDIOLINE Style VS Style

    To launch StudioLine's rebranding, a streetside dance-off performance was staged with an interactive element that allowed consumers online to vote for their favourite 'gang' - the Slicks or the Streets. The performance ending was choreographed according to which gang won the final vote. Meanwhile, the site also invited Stylehunters to contribute with their reports on upcoming street culture.

    PUMA Happy Hunting

    An online game inviting you to hunt for PUMA gear prizes by searching through numerous bizarre fake websites, including 'Cool Uncles' and 'Zip or Fart'. Meanwhile offline, consumers were hunted by Happy Hunting wolves in malls and rewarded if they wore PUMA.

    MAYBELLINE www.in15mins.com

    A lifestyle site for the makeup label, updating teens with tips on cosmetics, fashion, food and entertainment fresh from dedicated bloggers every fifteen minutes. Why trust a day-old blog report when you can get it fresh here every fifteen minutes?

  • PUMA Da Final Frame

    How can you make a campaign, that features pop band Da Mouth, appeal to a more design-conscious audience? You put the band in an online adventure where budding designers can design the final frame of the story. Best ending goes on PUMA paper bags.

    PUMA Brain Controlled Racing

    At a special PUMA/Red Bull Racing event featuring F1 champ Sebastian Vettel, a special game took patented brainwave-measuring technology and applied it to a toy car. The more you concentrated, while drinking Red Bull, the faster the car.

    BASH - Blackberry and Starhub

    For BlackBerry and StarHub, we distilled the essence of the mobile/telco partnership and from it came up with the premise that formed a brand new kind of rewards programme: great things should happen the more you come together. And that wasn't just in the privileges but in the way we mashed up technology and entertainment at the kick-off event.