Our team of few good men have over 15 years experience in advertising and marketing communications, and have held managerial and creative positions in Bates, DDB, Leo Burnett, Weiden + Kennedy and Publicis. They have developed work for Heineken, Nokia, HSBC, Converse, Sony and Remy Martin Worldwide, winning awards at Cannes, One Show and New York Festivals. Today, Mill Stirling has representation in Singapore, Shanghai and Philippines.

L'Oreal Studioline
STYLE VS STYLE

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To launch StudioLine's rebranding, a streetside dance-off performance was staged with an interactive element that allowed consumers online to vote for their favourite 'gang' - the Slicks or the Streets. The performance ending was choreographed according to which gang won the final vote. Meanwhile, the site also invited Stylehunters to contribute their reports on upcoming street culture.

Puma \
PUMA SOCIAL:
HALL OF THE INFAMOUS

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We conceptualised a hunt for Singapore's true after hours athlete, working entirely on a digital platform. Utilising "Facebook Connect", users nominated their Facebook friends into the Hall of infamous either as a Slo-mo Drinker, Midnight Texter or Hot Dog Addict. We achieved 2000 nominations in 3 weeks.

Puma \
HAPPY HUNTING

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An online game inviting you to hunt for PUMA gear prizes by searching through numerous bizarre fake websites, including 'Cool Uncles' and 'Zip or Fart'. Meanwhile offline, consumers were hunted by Happy Hunting wolves in malls and rewarded if they wore PUMA.

Puma \ Red Bull
BRAIN CONTROL

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At a special PUMA/Red Bull Racing event featuring F1 champ Sebastian Vettel, a special game took patented brainwave-measuring technology and applied it to a toy car. The more you concentrated, while drinking Red Bull, the faster the car.

National Parks Board \
20TH WOC,WORLD ORCHID SHOW

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The 20th World Orchid Conference is Singapore's second chance to host the 'Olympics of Orchids'. The idea was to broaden the appeal beyond flower enthusiasts by showing how a humble orchid could bring to ordinary Singaporeans 'A Little Piece of Paradise'.

Maybelline NY /
THE MAGNUM MAN

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What if woman had the power to control a man just from the power of her wink? We created the Magnum Man, where any girl can send an interactive wink and get an instant reaction. One could send a day wink or night wink, and depending on the time of the day, Magnum Man would react differently – fun-loving during the day, and sexy at night.

Porsche Design \
BLACK SERIES

We took the simple notion of exclusivity and pushed it further. How about a Porsche Design phone that was only available to Porsche drivers? The launch of the Black Series phone began with an intimate VIP event at the Porsche showroom and provoked conversation across four continents.

Black Berry \
BASH EXPERIENCE

For BlackBerry and StarHub, we distilled the essence of the mobile/telco partnership and came up with the premise that formed a brand new kind of rewards programme: great things should happen the more you come together. And that wasn't just in the privileges but in the way we mashed up technology and entertainment at the kick-off event.

Mill Stirling
C3 Interactive \

DIGITAL SHOWREEL